About Me

Sonali Singh

Entrepreneur · World Tour Producer · Talent Manager · A&R

Some people build careers. Sonali Singh built an industry. Over nearly two decades, Sonali has operated at the intersection of music, live entertainment, and entrepreneurship not as a bystander, but as the architect. From a ₹7,000-a-month beginning to the global stage of Billboard's Women in Music, hers is a story of vision executed without compromise

“This was not just a concert series; it was a cultural movement a celebration of music, identity, and collective joy, while raising critical awareness for live entertainment in India.”

— Sonali Singh, Founder, Ripple Effect Studios · EY Dil-Luminati Socio-Economic Impact Report, 2026

WORLD-CLASS TOUR PRODUCTION

As Founder & CEO of Ripple Effect Studios, Sonali has produced and directed some of the most ambitious live entertainment ever staged in India and across the world. She masterminded the landmark Dil-Luminati North American Tour, which drew over 215,000 fans and grossed more than $27 million USD the single largest North American concert tour by a Punjabi music artist in history, with the Vancouver stadium show becoming the biggest Punjabi concert ever held outside India.

INDIA'S LANDMARK ECONOMIC IMPACT

The India chapter was equally historic. Ripple Effect Studios produced the Dil-Luminati India Tour 2024 14 performances across 13 cities, selling over 320,000 tickets, with shows selling out in under five minutes. Ernst & Young's independent socio-economic impact study commissioned with Ripple Effect Studios documented a total economic footprint of ₹943 crore (~$103M USD), across direct revenues, indirect consumer spending in travel, hospitality and retail, and government receipts including ₹111 crore in GST alone.

EY SOCIO-ECONOMIC IMPACT REPORT · 2026
Dil-Luminati India Tour 2024, produced by Ripple Effect Studios

BILLBOARD RECOGNITION & INDUSTRY FIRSTS

Recognised by Billboard as Global Manager of the Year the first Indian artist manager in history to receive this distinction Sonali's work has redefined what is possible for South Asian talent on the world stage. She was instrumental in making Diljit Dosanjh one of the first Punjabi artists to have a professional manager, and built the global scaffolding, city by city, venue by venue, partnership by partnership, that turned a regional superstar into a global phenomenon. Billboard Global Manager of the Year · Billboard Women in Music 2024 · Billboard Manager to Watch

A&R & TALENT MANAGEMENT

Her instinct as one of India's finest A&R professionals has always been the engine beneath the commercial scale. She hears artists before the world catches up and has spent her career building the infrastructure that lets talent reach its full potential, creatively and commercially. She has been credited with creating the ecosystem through which Punjabi music crossed over into mainstream global culture, working end-to-end across A&R, talent management, business strategy, brand partnerships, and world-class live production.

ENTREPRENEURSHIP BEYOND THE STAGE

Beyond live entertainment, Sonali is a founder in the truest sense. Jessiea's Café her community-first experiential café in Mumbai reflects the same philosophy that drives her work in entertainment: that the most powerful spaces are the ones where people feel something real. That commerce and meaning are not opposing forces. She has built her entire career proving it. Sonali Singh is now charting the next chapter one built entirely on her own terms, with the credibility of a decade of world-level work behind her, a body of impact that has been measured in the billions, and the ambition of someone who has only just begun. Ripple Effect Studios · Jessiea's Café · Music Label & Artist Management · World Tour Production · A&R